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How to support a winning customer experience in the returns process

An easy returns process can contribute to improved customer loyalty.
For many retailers and their supply chain partners, returns are a huge headache. Not only is there the potential for money to be lost on reverse shipping costs, but there is also the chance that customer loyalty will be impacted…

3 best practices for creatively managing inventory

Inventory management can be complex and challenging - and occasionally, warehouse and operations managers have to get creative.
Inventory management can be complex and challenging - and occasionally, warehouse and operations managers have to get creative. Particularly when it comes to larger operations, it's difficult to deal with elements like low product turnover, excess inventory and ensuring that…

How to encourage repeat purchases and support customer loyalty

As you look to enhance your customer retention strategy, here are a few approaches to try out.
For years, marketers have known that it's much more expensive to acquire a new customer than it is to retain current clients. In fact, it can be five times more costly to create a connection with someone who's never bought from…

3 benefits of supporting visibility in order fulfillment

Customers expect transparency with order status, meaning businesses must have granular visibility into their fulfillment process.
These days, operations and warehouse managers across the globe are not only aware of the fact that customer expectations are changing, they're also doing their best to keep up with these ever-growing demands. Now that consumers have so many channels…

Breaking into ecommerce? Here’s what you should know

Breaking into the ecommerce business can be overwhelming, so it's important to know where to start.
If you're wondering how to start an ecommerce business, there are plenty of important considerations to make. However, there's a little good news to keep in mind as you start this important process: If you already have an operational and…

Ecommerce trends every online business should leverage

Following these ecommerce trends will ensure your online store is operating at maximum efficiency.
As established as ecommerce is, it's still a field full of change and development. There are major and minor trends of all types rising and falling as certain strategies and tools prove to be especially useful for many different ecommerce…

Essential customer metrics you should be tracking

Getting to know your customers through key metrics can help you better inform strategy development and create the best experience for buyers as you possibly can.
How much do you truly know about your customer audience? Chances are good that, as a brand, you've looked into low-hanging fruit including shoppers' locations, age ranges and purchase history. But these details will only provide you with limited insights,…

Avoiding Out-of-Stock: 3 Tips for supporting inventory availability and allocation

When items are out-of-stock, it can impact customer loyalty.
It's a popular saying among many retailers and supply chain vendors: "Stock-outs cause walk-outs."According to the Harvard Business Review, retailers find "out-of-stock" notices just as frustrating and annoying as shoppers. However, whereas consumers may find a substitute for the out-of-stock…

What does a 360-degree view of the customer look like?

Today's companies must have as deep an understanding of customer preferences as possible, and leverage these insights to enable an experiential relationship among the brand and its buyers.
  The days of businesses simply offering up goods and services to consumers are long behind us. Now, in order to gain loyalty and support the customer lifecycle, companies must have as deep an understanding of customer preferences as possible,…

Best practices for managing the customer lifecycle

Let’s examine a few best practices for managing your company’s customer lifecycle.
Today's businesses can't afford to operate in the dark. One of the most crucial insights to have a handle on is the customer lifecycle, or the steps consumers take before and after a purchase.Having a keen understanding of the lifecycle…