As companies review their consumer lists, it's common for leaders to want to look ahead to the future. In many cases, this results in efforts to attract new customers. While that's an important strategy, retaining loyal clients is even more crucial. According to research from Adobe, 40 percent of revenue in the U.S. comes from returning or repeat purchasers. That number shouldn't be overlooked. Let's review some ways ecommerce businesses can build loyalty to their brand and its offerings:
Make payment a breeze
Shopping online can be fun for consumers, but the final step is often the most frustrating and challenging. Ecommerce retailers that want to grow their number of trusting clients should make payment as simple as possible. To do so, organizations can ensure pages load properly and that the checkout form is short and easy, according to Digital Doughnut. Processing that takes too long or doesn't work often result in consumers flocking to the competition.
Keep it creative
Customers can tell just by visiting a company's homepage if they want to make a purchase. Appearance is critical to attracting consumers to the online shopping experience, but ecommerce businesses have to make sure this sentiment carries through each specific product page. Refreshing the creative elements of the website will deliver positive outcomes as visitors will see more variety from a seller, according to Search Engine Watch. Not only will this encourage clients to whip out their credit card, but it will encourage future purchases.
"Retailers need to respect customer data."
Be respectful of customers
Ecommerce retailers gather a large amount of data from their consumers. Items like contact information, mailing address, birth dates and more are all used to tailor an experience that is unique to each shopper. Yet, there's a sweet spot when it comes to these materials. Overusing this information can put a bad taste in consumers' mouths, especially if previous purchase data and preferences are utilized in a shady way. For example, online organizations need to focus on the materials that are freely given, instead of more in-depth details that can make selling the smallest bit easier. This is a sign of respect for people's individual personas and shopping preferences, according to Entrepreneur.
Building brand loyalty is no easy feat. With the help of SFG, ecommerce retailers will have access to various tools and resources to make the entire behind-the-scenes process align with the complete shopping experience.
