As with any successful industry, the subscription-box market transforms itself on a regular basis to meet the needs and wants of its primary consumer base. Yet, alteration of a business model that has worked for such a long time can be challenging to company leaders. But instead of seeing it as a change, subscription box ecommerce retailers can regard it as an enhancement of their current platform.
SFG has a look at the steps these organizations can take to better their subscription-box business:
Try a sample offering
It's not uncommon for consumers to be apprehensive about signing up for a subscription-box contract. To ease those fears – both regarding budget and necessity – companies in this industry should offer customers a sample package before committing to a longer agreement. Advertising this perk via an email blast or a fill-form on the website can go a long way in attracting clients to the business. Not only do these organizations gain access to people's email addresses with this promotion, but they gain the potential to earn loyal subscribers.
Maintain affordable shipping and handling
One of the largest hiccups customers face when completing an online transaction is the cost to have their items sent to their home or workplace. To encourage clients to continue their monthly subscription boxes, companies should ensure the shipping and handling they offer is affordable for customers, according to Purple Cow.
"A quick survey or phone call can help companies understand why customers cancel."
Get to the bottom of cancellations
There are a number of reasons customers stop or scale back their subscription. Businesses in this industry won't be able to enhance their service unless they are aware of the causes of cancellations. To better understand their consumers' needs – and improve their service in the process – the best subscription companies will request information surrounding these situations. Send clients a request for a simple explanation for their cancellation, either in the form of a quick survey or phone call.
Implement helpful technology
With so many moving parts, subscription-box companies require an efficient system to complete the various portions of their operation. If leaders haven't considered it already, technology that manages orders and distribution can work wonders in making the process increasingly successful.
SFG offers a wealth of software options to streamline the enhancements subscription-box organizations hope to introduce. From order management systems to payment processing solutions and beyond, SFG is a partner that offers flexibility and scalability for any organization in this industry.
