Category Archives: Media
5 Must-Know Tips to Keep Digital Media Subscribers Engaged
Members of a media company's subscriber base likely consume a high volume of digital media content throughout the day. There are more subscription platforms now than ever before, with more hitting the market every year. Vying for the attention of…
How can publishers capitalize on subscription culture?
The expanding subscription economy isn't simply a way of doing business. It has launched an entire subscription culture in which consumers seek out novel shopping experiences and perks like convenience, customization and delight.In some ways, publishers who have been offering…
3 reasons to outsource literature fulfillment to a logistics partner
So you hit on a winning direct mail marketing idea or print subscription concept. Soon enough, you'll want to get it out on paper and shipped off to your recipients' mailboxes. This part of the process is known as literature…
5 ways to make your direct mail marketing campaign more targeted
The difference between a spammy mailer and an impactful campaign often comes down to how your audience receives your marketing message. Recipients for whom your products or services have relevance are more likely to respond positively. But it takes some…
6 surprising stats about magazine media consumption
For business leaders in the media and publishing industries seeking a state-of-the-industry overview complete with the latest research and data, there are few sources as robust as the annual Factbook released by MPA — The Association of Magazine Media.The 2019 MPA Magazine Media Factbook…
Why should you outsource media subscription management?
When it comes to managing and distributing media subscriptions, there are a lot of nuanced steps and activities to oversee. A third-party subscription management and literature fulfillment service provider can take the guesswork and hassle out of the process,…
3 untapped subscription box markets to target
For customers, subscription boxes can be a fun and exciting change from the usual, particularly when brands work to provide unique and different products within each box. However, according to market analysts, the subscription box market is quickly becoming very…
Top tips to advertise your subscription box company
Subscription boxes are big business these days, providing a little surprise in the mail for customers and monthly, recurring revenue streams for the companies providing them. McKinsey researchers found that today's subscription box market has grown more than 100 percent since…
4 steps to improve direct mail marketing strategy
Direct mail marketing is one of the more effective ways for companies to reach and interact with their audience. This method allows businesses to create delivered content that is specific to their target consumers. Although many organizations may utilize this…
The necessity of PCI compliance and why you should outsource it
Merchants have no lack of responsibilities to consider, but data security is quickly becoming priority No. 1. It's crucial for companies to make sure all bases are covered to give consumers the best experience possible. Customers today are increasingly aware…
