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Category Archives: eCommerce

What’s an order management system? Here’s everything you need to know

Order management systems like SFG’s FlexOMS are designed to serve the complex needs of online retailers.
An order management system (OMS) like SFG's FlexOMS is designed to serve the needs of online retailers — from global ecommerce companies to emerging e-tailers just starting to build their brands. But what is an OMS, and how can it…

How outsourcing product fulfillment can help you prepare for shipping demands this holiday season

Outsourcing fulfillment this holiday season is critical to meeting peak demand.
  Each year, the holiday shopping season brings an abundance of opportunities for boosting sales. But it also brings complications and disruptions to normal business operations, such as product fulfillment. Several factors all play into creating this seasonal turbulence. Ecommerce…

5 ways to turn online browsing into buying during the holiday rush

Is your holiday ecommerce strategy fully optimized for success?
The holiday season is critical for ecommerce companies seeking to hit annual sales goals. This is also the time of year when online shoppers start thinking about turning their browsing into buying. However, sometimes these potential customers need a little…

How to stand out in a sea of ecommerce competitors

Ecommerce businesses can follow these strategies to reach their audiences and demonstrate what makes them different and worth shopping with.
  In the second quarter of 2020, ecommerce spending was up 44.4% compared to the previous year according to the U.S. Census Bureau. This was due to COVID-19 and how the pandemic quickly shifted consumer behaviors. It's estimated that this rapid…

Are checkout charity campaigns good for business?

Soliciting donations from customers is a popular practice for retailers, but are checkout charity campaigns actually a smart or sustainable move?
  Accepting donations from customers at the point of sale is a popular practice for retailers, especially as the holiday season approaches. But beyond the fundraising results, are checkout charity campaigns actually a smart or sustainable move? Do they help…

The perks of an OMS that supports products sales and subscriptions

Discover the advantages of having an order management system that supports both one-time sales and subscription boxes.
  Ecommerce businesses aiming to add subscription box services to their direct-to-consumer sales model can ease into the transition if they take advantage of the right tools. Here's an overview of some of the top benefits of having an order…

Adding a subscription model to your ecommerce strategy

Keep these tactics in mind when adding a subscription model to your ecommerce offerings.
Over the past several years, ecommerce companies have come to realize that a well-conceived subscription program can significantly boost profits and increase customer engagement and loyalty.According to Gartner's predictions, 75% of direct-to-consumer companies will offer subscription services by 2023. If…

5 advantages of moving to a direct-to-consumer model

The many benefits of the direct-to-consumer model present a compelling case for making the switch.
Taking a digital-first approach and moving to a direct-to-consumer model can seem like a difficult and laborious transition for companies operating under legacy retail processes. However, the many benefits of the DTC model make a compelling case for the switch:1. Cost…

4 tools for keeping up with 2020’s ecommerce explosion

In order to keep up with 2020's explosive ecommerce growth and consumers’ heavy reliance upon online shopping, businesses will need new tools in their arsenal.
The Adobe Digital Economy Index noted that June spending had increased by 76% year-over-year, with the first half of 2020 raking in $368.8 billion in online sales. This unprecedented jump — spurred on by COVID-19 precautions like social distancing and…

What’s happening on the back end of your headless commerce architecture?

With a trusted partner covering the back-end, your teams can focus on what you do best.
  As we've seen, the majority of businesses are starting to realize the advantages of headless commerce solutions. We've discussed previously what this type of architecture is all about and why it benefits businesses. But, when you chose to split…