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Category Archives: eCommerce

What you need to know about gatekeeping for your ecommerce store

Gatekeeping keeps unwanted people away from sensitive information.
Online companies gather a large amount of data from their customers. Whether it's saving birth​ dates and both physical and email address, or storing credit card information, retailers want to make sure certain business representatives have access to these materials -…

3 ways to make recurring payments a breeze

Subscription companies should let customers know when a recurring payment is due.
When it comes to signing up for a subscription service, consumers demand ease and efficiency. It's important for companies to ensure all of the elements of the process fit these desires, especially the billing portion. The option for customers to…

Benefits of a recurring payment system

With recurring billing, customers will only need to enter their payment information once.
Companies utilizing an ecommerce subscription business model have grown in popularity over the years. A study from Hitwise found that visits to these retailers were up 3,000 percent between 2013 and 2016. As a result, more and more big brands…

Adopting a customer-centric view for your ecommerce site

Customer relationship management software can help online companies gain a better understanding of what clients want.
In an effort to recruit and retain valuable consumers, ecommerce retailers develop a number of different strategies. Yet, one of the most important is often overlooked: See it from their point of view. To keep clients satisfied and loyal to…

Stand out in the crowd: 4 ways subscription companies can beat the competition

Efficiency is just one way to beat the competition in the subscription industry.
Within every industry, there are a number of businesses that offer a similar type of service or product. The subscription ecommerce field is no different. These organizations face competition from various angles, so it's crucial for leaders to take certain…

The role of database management in ecommerce

Database management fosters a stronger sense of collaboration between employees and departments.
In an effort to better serve their customers and streamline their various processes, ecommerce retailers often implement a database to strategically capture vital information. Failing to manage the materials contained in this record-keeping system can have serious consequences for online stores. Introducing…

3 online retailer trends ecommerce companies should know

This year will bring new fads in ecommerce.
With every year, fads make themselves known in various industries. Online companies must monitor these popular trends to ensure their operations are meeting the wants and needs of audiences. Let's take a look at the 2017 trends ecommerce retailers must know to…

Why clean data matters for subscription box companies

Clean data can give subscription companies a competitive edge.
Companies that operate primarily online, like subscription box retailers, rely on various factors to make their operation a success. These businesses need an efficient order management procedure as well as an effective fulfillment process to ensure consumers receive their purchase in…

How to foster loyalty with existing ecommerce customers

Ecommerce retailers rely on trust from their customers.
As companies review their consumer lists, it's common for leaders to want to look ahead to the future. In many cases, this results in efforts to attract new customers. While that's an important strategy, retaining loyal clients is even more crucial. According…

How to identify the target audience for your subscription company

Understanding a target audience takes a lot of focus and effort.
For subscription companies just getting started in the industry or those struggling to find success, it's crucial to understand consumer actions, wants and needs. Yet, identifying which client audiences to target can be difficult for businesses - no matter their…