Category Archives: Business Intelligence
3 advantages of using analytics
In the search for tools to help improve their practices, many organizations stumble upon analytics. Looking for meaningful patterns in certain data can yield the information organizations need to make their processes more efficient and effective. Let's take a closer look at…
What is segmentation and what are its benefits?
Customers are the lifeblood of companies in a variety of industries. Without consumers, many businesses would cease to exist. As a result, organizations are always looking for new and improved ways to increase their client base. The tried-and-true methods, however,…
How companies can build engagement through data
Companies thrive on positive interactions and experiences. With this in mind, it's important for businesses to turn their focus to increasing overall engagement through the use of data. Whether it's consumer-provided information or in-depth statistical research, organizations can strongly benefit from…
