Category Archives: Business Intelligence
3 ways to alter your subscription box brand positioning
The subscription box market has been one of the most interesting to watch and study. According to Forbes, this sector has expanded by nearly 900 percent since 2014. But alongside this considerable growth also comes significant customer churn - McKinsey…
4 questions to ask customers to personalize their subscription box
Subscription box services are exploding, with options available for customers seeking everything from fitness and beauty products to cleaning and food items. However, in order for these monthly deliveries to succeed and continually captivate consumers, offerings must be highly tailored and…
4 key features of a subscription box system
Subscription box companies are in the business of providing quality products conveniently and reliably. That means it's crucial to have the technology and operations in place to make all customer service interactions and marketing efforts run as smoothly as possible.…
Harnessing the data that counts for your business
No matter what industry you work in, you've probably heard a lot over recent years about the importance of big data and the immense possibilities of business analytics. Still, it's difficult to know where to begin when developing a strategy…
How to identify the target audience for your subscription company
For subscription companies just getting started in the industry or those struggling to find success, it's crucial to understand consumer actions, wants and needs. Yet, identifying which client audiences to target can be difficult for businesses - no matter their…
What is an OMS?
Retailers often search for technology to help them handle their business, such as an order management system, or OMS. What is this type of technology and what can it do? SFG has a closer look: An order management system will…
3 characteristics of modern ecommerce consumers
Focusing on an online consumer's traits and shopping habits can demonstrate what's working - and what's not - to an ecommerce company's organizational leaders. These characteristics are crucial to the success of the ecommerce company. Let's take a look at three of the most…
5 signs it’s time to partner with a retail technology provider
At some point in the life span of their online company, executives may realize they can't do it all alone. There are a number of scenarios that point to the advantages of outsourcing some of the responsibilities to a third…
Getting a 360-degree view of customers: What companies need to know
Business leaders understand how important their relationships with their customers are for the future of their companies. Without loyal and happy consumers, organizations would struggle to survive in the marketplace and within their industry. Executives implement a number of tools…
The importance of data-driven decisions
When it comes to making important choices for the greater good of an organization, intuition only goes so far. While a gut feeling can point executives in the right direction, having some concrete evidence to back up that thought can…
