Category Archives: Business Intelligence
Establish a 360-degree view of your customers
Customer data is not static — interests and shopping habits change with the season. One moment your customers are shopping mobile, the next they're calling directly. When customer relationship management was first on the rise, businesses had no idea about…
Transforming into a flexible fulfillment eCommerce platform
If the past three years have taught us anything, it is that to survive as a business, you need to be agile and able to think on your toes. A flexible fulfillment strategy for your ecommerce enterprise can help…
Why your subscription box organization needs business intelligence
When you look at your business and notice things that you want to improve, where do you start? If you're running a customer-focused business, you're tapping into the data your shoppers and prospects provide as indications of their preferences. The…
What does Net Promoter Score tell you about customer satisfaction?
Improving customer satisfaction remains a top priority for every business. After all, even one unsatisfied customer can create a negative backlash that ripples through the entire customer base.Studies, surveys and statistics constantly show that good customer satisfaction is a valuable…
4 red flags that signal you need a new mailing service provider
Businesses that offer a recurring subscription, magazine or newsletter service — as well as companies producing direct mail marketing campaigns — count on their mailing service partners and literature fulfillment providers. But there are certain issues with mail distribution…
Master direct mail marketing with these industry best practices
Direct mail marketing is one of the oldest marketing strategies around. In the internet age — where customers are bombarded with emails, ads, social media posts and other digital content waiting to catch their attention for a split second —…
How businesses can prepare for the reopening of the U.S. economy
For months now, the COVID-19 pandemic has shaken the global economy, impacting the ecommerce sector alongside countless other verticals. As conversations around the reopening of the U.S. economy continue at the state level, businesses can start looking ahead at how…
The importance of order processing in the customer lifecycle
Today's companies simply can't succeed without understanding the phases and intricacies of the customer lifecycle. A brand's physical and online presence must support and nurture potential and current clients as they make their way through the different stages in…
6 things your supply chain needs to improve efficiency
When you put pressure on your supply chain, the cracks will start to show. Amid the holiday rush, when systems and staff are pushed to their limits, inefficiencies become glaring problems holding back your business. The dawn of a new…
Preparing for the holiday rush: Why and how to get ready now for peak shopping season
Consumers only did 44% of their 2018 holiday shopping in physical stores, according to Business Insider. Meanwhile, holiday ecommerce sales amounted to $126 billion from November to New Year's Eve last year.As the appeal of brick-and-mortar shopping dwindles, holiday shoppers turn…
